Mr. Waterland of Waterland Performance wanted an all-inclusive logo with no color and very minimal design. Simple, clean, and professional with a wide array of uses especially in different formats.
The result was a simple round logo that could be used for pretty much everything from shirts to business cards. Also, I designed a more rectangular one that would be easier to fit for certain documents and for use on letterheads. Very straightforward, with a simple and neat look.