Churchill High School’s problem was that they had multiple logos with no connection or consistency. They used different logos for academic, athletic, and official documents that did not remotely look the same. It’s not that they lacked cleanliness, they just all looked so different it was almost as if they were three separate schools.
To solve this, I helped to create three logos with a uniform look throughout each field for the schools use. My team and I formed a professional logo that was slightly tweaked for use with academic, athletic, and official documents. Each logo was slightly changed to differentiate between the three, however they all kept the same font, colors, and overall design style for a uniform brand.
