The local Tacoma, Washington store called Bleach needed updated advertising posters for use in the store and around the city of Tacoma. They needed each poster to be complete with each brand that was being sold in-store and online. When using their logo I still had to follow their original branding guidelines, but other than that I was given full creative freedom.
To complete the rugged, wet, and motion heavy look, I took pictures of a model wearing clothing and using items of current brands being sold by the store. By adding the light streaks in the background, they not only created motion, but they helped to guide the viewers eye throughout each different poster. This was a true passion project and I really loved every single minute that I was fortunate enough to have with this company.
